With an average ROI of $36 for every dollar spent, it’s not surprising that more businesses are interested in email marketing. Email is the best way to send targeted messages and build brand awareness, purchase intent, and customer loyalty––no matter the industry, niche, or product.
Email marketing uses email to send marketing messages directly to current and potential customers’ inboxes. Via email marketing, your brand can promote sales, new product or service releases, and achievements, plus share helpful, relevant, non-sales content with your audience.
In addition, you own the connections with email marketing—you don’t have to worry about algorithm changes tanking your reach.
Even better, you can coordinate your email marketing strategy with other marketing efforts. For example, if you use content marketing, you can send subscribers must-read content from your blog or website. Or, you could do a round-up of social media posts from happy clients.
In a nutshell, email marketing (when done right) means increasing revenue by building and sending awesome emails.